The Bourne Identity Poster Analysis

The Bourne Identity is an action thriller film released in 2002 with an IMDb rating of 7.9/10 and due to the first films success there have been more films made.


The action thriller genre is established straight away due to the mise-en-scene: a fight scene, fingerprints (suggesting criminal activity) and ‘Jason Bourne’ climbing up a skyscraper with no safety harness, intensifying the danger aspect of the film. As well as this, a target and camera lens laid over the top of the poster suggests that he is wanted or being followed and in danger, which is reinforced by the tagline “He was the perfect weapon until he became the target”.

Whats uniques about this poster is that there are snapshot images from the film in the poster to give the audience a clearer view of the narrative, for example the snapshot of two people kissing illustrates a romance within all the action, possibly even putting her in danger?

The title is written in bold white sans-serif typography and is centralised making it stand out and the main focus of the poster. The title itself creates a sense of irony due to word play of the character’s name ‘Jason BOURNE’ and the ‘BOURNE identity’ which could mean ‘born identity’. As well as this, the actor’s name is also written in sans-serif white typography with loose tracking.

The tagline gives away more information about the narrative but not too much to spoil the ending, just enough to intrigue the audience and entice them to watch the film.

Finally, there is a website link and the production companies logo to promote both the film and the production company.

My Opinion:

I love this poster due to it being unique by having multiple screenshot images from the film on the poster as well as the target placed over the main character. However, this focuses on the crime element of the film which wouldn’t work for my short film as mine is mainly a thriller.

Media Theory:

  • Roland Barthes (Enigma theory) – The theory which suggests any text (e.g tv and film) makes the audience question something and intrigues the audience, drawing them in. This poster will make the audience question whether the character is the villain or the hero due to him being centred but with a target placed over him.

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