Olympus Has Fallen Poster Analysis

Olympus Has Fallen is a 15 rated action thriller film released in 2013. It has a IMDB rating of 6.5 out of 10.


The genre of the film is clarified immediately as the mise-en-scene makes it clear that it is an action film due to the explosions, army helicopters, rubble and the characters looking dirty possibly due to fighting and the explosions.

The narrative and setting of the film is revealed to the audience straight away due to the USA flag, White House and possibly the president and is therefore set in Washington DC. However, the background shows the White House is set alight and the flag is ripped, suggesting that not only is the president under attack, but the country as well, making the audience wonder if the storyline is based around a terrorist attack which overpowers the White House, and therefore relates to the title “Olympus has Fallen”.

Morgan Freeman is centralised, which usually conveys that they are of higher importance, however, he is in fact smaller than the other two men, meaning that his character is of lower importance in comparison. The man on the right seems to be dressed in special forces/army uniform and is the biggest on the poster, portraying that his character is the most important and that he is possibly protecting the President. Furthermore, this is reinforced by the army helicopters.

The names of the actors are written in sans-serif white typography with tight tracking against a dark background, symbolising their innocence and heroism against the dark and evil characters. The title is also in bold white sans-serif typography making it stand out and is also against a dark background which is a common convention of the thriller genre. Furthermore, there is blood on the text in black clarifying the action genre as well. In the middle of the text there is a slight hint of orange which can be associated with fire. Underneath this it states the previous work of the director in orange, making it stand out from the rest of the poster and therefore draws in the fans of their previous work.

At the bottom of the poster there are website links to promote the film as well as the production company logo and finally the date of the release, giving the audience the information they need to go see the film in cinemas.

My Opinion:

The editing and putting together of this poster is great and professional especially with the placement of the characters.

Media Theory:

  • Roland Barthes (Enigma theory) – The theory which suggests any text (e.g tv and film) makes the audience question something and intrigues the audience, drawing them in. This poster immediately gets the audience guessing as to “what happened”, “was it a terrorist attack?”.

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