Open 24 Hours Poster Analysis

Open 24 Hours is a 7 minute short comedy, crime thriller film released in 2015. It has an IMDb rating of 7.1 out of 10 and won five awards and one nomination.

open 24 hours short film poster .jpg


The main colours of the poster are very stereotypical of a thriller, blacks, blues and browns create a sense of danger to the audience. However, this is juxtaposed by the bright yellow typography of the title which is typically associated with a comedy.

In the title “24” is in bold, implying that the short film could take place over a period of 24 hours or that the film is set in a service station.

The tagline “the night shift just got a whole lot shiftier” adds irony to the poster due to the double use and double meaning of the word “shift” as this implies working whilst “shiftier” means ‘strange’ and ‘weird’.

The hand coming out of the dated car and reaching to open the boot puts the audience on edge and entices them to watch the film as they will have questions such as “who is that?” “what happened to them?” and “why are they trapped in there?”.

The car itself is dirty and dusty implying that it has been in the desert, a secluded place where no one can help. As well as this, the car itself doesn’t have a number plate conveying to the audience that the car doesn’t want to be traced as its linked to crime, and the hand connotes its kidnapping.

In the background, there is a dark forest creating an ominous tone, reinforcing the secluded and isolated location of the film.

At the bottom of the poster there are social media links to Twitter and Facebook to promote their production company as well as the film.

My Opinion:

I love the mise-en-scene of the poster, especially with the hand coming out of the tail light which raises questions to the audience such as “who is in there?” and “why are they trapped?”.

Media Theory:

  • Levi Strauss (Binary oppositions) – Good VS Evil which is highlighted by the colour scheme of the black dark background against the bright yellow and white typography (symbolic of happiness, innocence and purity).
  • Roland Barthes (Enigma theory) – The theory which suggests any text (e.g TV and film) makes the audience question something and intrigues the audience, drawing them in. The main part of the poster which raises questions to the audience is the arm coming out of the tail light, resulting in questions such as “who is in there?” and “why are they trapped?”.

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