My target audience research has allowed me to hear and understand what my audience want to see/expect in my short film and how I can meet their demands best so that it makes it enjoyable for the audience and lives up to their expectations.
I had 100 people answer my survey allowing me to get many different opinions and therefore can use the feedback to improve my final product (short film).
64.65% of the people who answered the survey were female, however this doesn’t mean that the majority of people who watch my final product will be female and therefore I will not target the female audience as I want my film to attract both males and females. 70% of were between the age of 15-18 which is ideal for my film as it will be rated 15 due to the themes and references within the film. Therefore, my film will not be able to be watched by people under 15 due to the slight gore.
The audience feedback was relatively mixed as 44% said they would prefer an open ambiguous ending, 39% would prefer a closed clear ending and only 17% would rather a circular narrative. I will definitely not have a circular ending as this is the least favoured option and this could be because this type of narrative can sometimes be confusing and unclear. I will have an ambiguous ending for my short film as it will leave the audience wondering “what happens next?” and therefore get them hooked and make them remember my film and possibly recommend someone else to watch it as well.
Despite 53% of people stating that they prefer low-key lighting in an action thriller, for my chase scene I believe having natural lighting will add to the sense of realism for the audience. However, for other aspect of my film (such as the murder flashbacks) I will use low-key lighting to make the scene more eerie and dark.
38% of people said that they would prefer for the antagonist’s identity to be revealed at the end of the film and I will therefore reveal their identity at the end of the film so the audience can keep guessing throughout the film at who they are and keep them intrigued, furthermore it will enable me to add in a plot twist (making my film more memorable).
42% said that a voiceover in an action thriller wouldn’t be an effective way for the protagonist to express their thoughts, however, due to my previous research I believe it could engage the audience more (especially if there is only a voiceover throughout and starts immediately) but I will add a montage of shots to add a visual aid for the audience as well.
52.53% of people said that their preferred ‘typical’ plot twist is that the hero is in fact the villain, which I will use in two different ways: 1. the ‘hero’ actually turns out to have murdered someone previously and 2. that the ‘villain’ is actually the ‘hero’s’ conscience/guilt.
60% of people said that a mixture of both hand-held shots and POV shots would make the chase scene seem more realistic and therefore I will use a mixture of the both, as well as shots using a tri-pod (ECU, CU, MS, LS, ELS, etc) to make it seem more professional.
64.65% of people said that using music in a fight/chase scene could emphasise the violence/drama and therefore I will use dramatic music to make the scene overall more intense and gripping for the audience to watch.
These are a few of the most important answers from my target audience:
Having an open question has allowed me to get feedback and answers that I necessarily wouldn’t have thought of (such as creating confusion to the audience) and I will take all these answers and either use or at least consider using in my film to get the greatest affect on the audience as possible.
Suspense, editing, surprise, plot twists and music were mentioned multiple times from the 100 people who answered my survey and therefore I consider these to be the most vital aspects/elements in my short film and do everything I can to make these areas especially high quality. For example, I will look online for editing tutorials to make my editing skills of a higher quality as well as finding music and sound effects that fit my film perfectly.